Online video is an ever increasing way for internal communicators to engage with their employees. New software can now encode your videos to smaller file sizes, keeping better image quality, so businesses can now convey key internal communications in a more informative, emotional and effective manner.
Video is a great way to immediately engage with your employees in ways you can’t do with written material. Video has great potential to reach people on an emotional level, which also gives you the flexibility to communicate more sensitive or complex communication issues.
Whilst emails and intranet sites can be used to inform employees, this format doesn’t have the engaging power that video offers. Speaking straight through a camera lens means business leaders are more likely to rally the workforce around their passion, vision and values than ever before.
Your colleagues also have the flexibility to watch the programme at a convenient time, either on their smartphones, at their desks or at home.
Companies have been increasingly using video to share ideas, messages, news and training as well as getting employee voices out there through their internal communications.
Video is a great way to share the passion and enthusiasm from a company’s perspective or employees, talking about the processes they’ve improved or the products they’ve worked on.
In a recent story on the topic, Cisco reports that a UK-based research firm found that 93 percent of internal communications teams see video as an important tool.
If you would like to find out more about online video, DFA Ltd is a Video Production Company with over 20 years experience helping companies communicate with their colleagues. We are a friendly team of people and if you have a question or would just like clarification on a point you may have, just give us a call on 0800 644 0662 and ask for Damon or contact us through our website.