The Challenge: New channels of communication across the country
As a Business, the Lloyds Banking Group decided to look at new channels of communication to help them reach colleagues across the country on a monthly and quarterly basis.
The Solution: Monthly and Quarterly video programmes
Designing and producing individual video programmes keeping the Lloyds/Halifax vision and values but incorporating into each programme new messages ensuring that each one would have a different visual feel. This was achieved with a cost effective opening graphic sequence that identifies the title programme but also allowing changes to the design depicting each programme’s key message.