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The Challenge: to move Osram up to the next level of internal communications

OSRAM is a main player in the lighting industry with a great track record and a motivated sales force. The challenge was to help them become even more successful. DFA identified an area of internal communication that had so far been largely untapped by OSRAM – the management conference. 

We found a fantastic venue in Birmingham to hold 350 delegates with outdoor activities.

The Solution: The Big Switch

We then devised and produced a creative theme and named it ‘The Big Switch’. This was based on the environment and sustainability, and the fact that the EU were bringing in new guidelines and laws which would affect every person within OSRAM.


The staging was made into an impressive floating iceberg which set the scene for the conference and the agenda. Effective and imaginative lighting was projected onto the stage to create a melting ice cap.


A powerful and informative opening video module was played outlining the bare facts of global warming and the harm we as humans have on the planet.

The result: An immediate increase in sales

OSRAM had never before experienced such an instant uplift in employee morale, retention and sales as they did in the weeks immediately following this event. A highly skilled workforce of head office staff, senior managers and sales force personnel all reported a marked increase in performance and are already looking forward to planning next year’s conference with military precision.

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