The proof of the pudding is in the eating. And so here are some examples that aim to illustrate our effectiveness.
Farnell
The Challenge: To re-brand the company
Following the merger of two leading electrical companies, Farnell with Buck and Hickman, a communications strategy was needed to explain the merger to senior staff of both firms as well as launch the new brand identity of the business.
The Solution: A joint management conference
A conference was organised for each company to run in tandem at the same venue on the same day and at the same time. Employees of each company were taken through the reasoning behind the merger and the name change and also made aware of the new company's strategy for the next 12 months.
The Creative Angle: Two into one will go
The dividing wall which separated the two conference rooms at the start of the event was removed during the coffee break so that employees returned to one big room, and one new, bigger company. The room, like the company, had been re-branded with the new name - Farnell InOne.
Eight Road Show presentations made over five consecutive days completed the re-branding communications strategy to the rest of the 3500 workforce.