Case Studies
Lloyds Banking Group
The Challenge: New channels of communication across the country
As a Business, the Lloyds Banking Group decided to look at new channels of communication to help them reach colleagues across the country on a monthly and quarterly basis.
The Solution: Monthly and Quarterly video programmes
Designing and producing individual video programmes keeping the Lloyds/Halifax vision and values but incorporating into each programme new messages ensuring that each one would have a different visual feel. This was achieved with a cost effective opening graphic sequence that identifies the title programme but also allowing changes to the design depicting each programme’s key message.
Result: Great feedback and better productivity
"We've had great feedback on the programmes and from our colleagues"
“DFA's great passion and enthusiasm has helped us connect with our people producing informative and exciting video programmes, they incorporated our vision and values and really helped us get the messages across in a strong and engaging way. We've had great feedback on the programmes and we are looking forward to working with DFA Productions Ltd in the future”.
Thorn Lighting
The Challenge: New Management Team
Thorn had been through a large management restructure and needed to get all the senior management and senior sales teams together to realign the business objectives and communicate the new visions and key messages.
The Solution: An informative motivational National Conference.
We listened to what Thorn's requirements were from a communications perspective, then put together ideas and solutions which would actively communicate and realign the messages the management team needed to communicate to their colleagues. We spoke before the event to staff and customers about their experiences of working with Thorn, we then filmed them giving their own personal points of view, giving them quality time in front of the management team without having to be on stage, which produced great results.
DFA organised and ran ‘Switch On’ breakout sessions, Everyone was unified, shared resources, ideas which resulted in a feeling of strong association with the company, the brand and each other.
We closed the event with an awards ceremony gala dinner and team building activities.
Hagemeyer/Rexel
The Challenge: To re-energise group companies and strengthen market confidence
Rexel/Hagemeyer is a £500 million company with a number of operating arms within the UK. Our task was to devise and execute a series of internal and external communications strategies for the company.
This included Senior Management Conferences, Supplier Forum, annual Sales Conferences, internal video programmes and a road show for over 2000+ staff.
The Solution: ‘It's Not Rocket Science’
To give each event an exciting and memorable hook we developed a space-age creative theme 'to launch' the new management structure and branding of the company that could run across all the conferences, as well as roll-out to the nationwide Road Show events.
The Creative Angle: Speaker support and video modules
A dramatic opening and closing video module was written and produced combining live action rocket launch footage, music, narration and specially created graphics. The graphic elements were also incorporated into the event invitations as well as the speaker support material.
OSRAM
The Challenge: to move Osram up to the next level of internal communications
OSRAM is a main player in the lighting industry with a great track record and a motivated sales force. The challenge was to help them become even more successful. DFA identified an area of internal communication that had so far been largely untapped by OSRAM – the management conference.
The Solution: The Big Switch
We devised and produced a creative theme and named it ‘The Big Switch’. This was based on the environment and sustainability, and the fact that the EU were bringing in new guide lines and laws which would affect every person within OSRAM. The staging was made into an impressive floating iceberg which set the scene for the conference and the agenda. Effective and imaginative lighting was projected onto the stage to create a melting ice cap. A powerful and informative opening video module was played outlining the bare facts of global warming and the harm we as humans have on the planet.
The result: An immediate increase in sales
OSRAM had never before experienced such an instant uplift in employee morale, retention and sales as they did in the weeks immediately following this event. A highly skilled workforce of head office staff, senior managers and sales force personnel all reported a marked increase in performance and are already looking forward to planning next year’s conference with military precision.
Premier Farnell
The Challenge: To communicate the re-brand
Following the merger of two leading electrical businesses, a communications strategy was needed to explain the merger to senior staff of both firms as well as launch the new brand identity of the business.
The Solution: A joint management conference
A conference was organised for each company to run in tandem at the same venue on the same day and at the same time. Employees of each company were taken through the reasoning behind the merger and the name change and also made aware of the new company's strategy for the next 12 months.
The Creative Angle: ‘Two Into One Will Go’
The dividing wall which separated the two conference rooms at the start of the event was removed during the coffee break so that employees returned to one big room, and one new, bigger company. The room, like the company, had been re-branded with the new name - Farnell.
Eight Road Show presentations made over eight consecutive days completed the re-branding communications strategy to the rest of the 3500 workforce.